Why Cash Flow Strategies Business Coaching?


Edye Button CEO

Originally from Indiana and making Southwest Florida her home in 2006, Edye has over 25 years working with businesses and medical practices as a Certified Executive Business Coach. Today, as the President of Cash Flow Strategies Business Coaching, her hands-on approach to business coaching allows her clients to understand their business by developing / updating a solid, relevant business plan. Whether you are starting, maintaining, or ready to take your business to the next level, CFS Business coaching will provide you with the tools, strategies and help you set goals and be accountable to your business’s success.

  • Edye holds a bachelor’s degree in Fine Arts from Millikin University. She is certified as an Executive Business Coach and serves on the following local boards:
  • Chair, SWFL Hispanic Chamber of Commerce
  • VP Membership, SWFL MGMA (Medical Group Management Association)
  • President, KKIDS, Inc.
  • Ambassador, Local Chapters of Business Women (LCBW)

Edye currently resides in Cape Coral with her husband, Alan, and three daughters Jasmine, Jocelyn and Jordyn.  When not assisting clients, Edye enjoys performing/ working in  community theater as an actor, director and choreographer with her daughters and relaxing on the beach.

CFSBC  Methodology

Effective Business coaching is a systematic process to help business owners and leaders make measurable gains in their revenues, profits, cash flow, team productivity, and value of their business. It also helps clients find more time and reduce the hassles, headaches, and stresses of running a business.

Edye has developed a unique coaching methodology that inspires clients to maximize their business potential while solving everyday problems that typically hold business owners back.  Her clients experience a fresh perspective on professional challenges and opportunities, gaining the decision-making skills that will carry into long-term business operations success.

If you’ve been a business leader or owner for a while, there’s a good chance you’ve already considered working with a third party to help accelerate your growth and reflect on your professional processes.

Perhaps you’ve hit a rut and aren’t seeing the same results that you were a year ago, or you’ve consistently hit every milestone and aren’t sure where to go from here.

That’s where a business coach can help.

A business coach functions almost like a “magic mirror.” They help you reflect on your talents, weaknesses, and personal beliefs about what it means to be a leader, then offer insights and resources to coax out the best version of yourself. From there, you’ll work together to determine your next steps based on your long-term goals and vision for your business.

Not sure if you’re ready to take the next step? Here are four reasons to consider in making your decision.

You Have Tons of Ideas But Can’t Execute

When you first stepped into the role of a business leader, there’s no doubt that you were a seemingly never-ending fount of ideas about how you could be successful. Unfortunately, for many young entrepreneurs, the realities of day-to-day ownership tend to drain away the energy and creativity it takes to bring those big dreams into reality.

With a coach, you can work through the what-ifs and chart a course that allows you to maintain the ongoing success of your business while still finding the time to kindle the motivations that made you want to become a business leader in the first place.

You’re Questioning Your Abilities as a Leader

Even if you’ve been a successful owner or executive for years, there comes a point for all of us where we fall into the trap of insecurity. Without intervention, you can easily chip away at your confidence until you’re so far down in the pit that climbing out feels impossible.

Whether you’re just starting to feel the creep of self-doubt or considering exiting your business because you no longer feel capable, a business coach can give you a new perspective on your endless potential.

You Feel That You or Your Business is Stagnating

Do you find yourself reminiscing fondly on the days when running your business was an exciting whirlwind of opportunity?

For successful business leaders, there may come a time when they feel they’ve created the perfect team and processes, rendering your role one that simply consists of watching everything work. You’ve worked hard to get your business where it is, but you shouldn’t rest on your laurels if you want to stay ahead of the competition.

Instead of allowing yourself to stagnate, let a business coach show you exciting new ways to move forward in your industry! You don’t have to reinvent the wheel, but there are infinite passion projects on the table, from pursuing a bold new product to building up your professional network.

Running Your Business Drains You Instead of Empowering You

Business leaders who thrive in competition often find that running a business is empowering. It requires flexibility, creativity, and decisiveness, with every victory feeling like a well-thought battle where they outsmarted the enemy.

Over the years, though, that constant vigilance can become exhausting, especially if it seems like your failures are starting to overtake your accomplishments. Instead of springing out of bed in the morning after a good night’s rest, you’re lying awake at night and wondering whether your business is worth your efforts.

At that point, it’s crucial to get your mindset back on track as soon as possible and bring back the optimism you once felt about your business. Coaches will help you reinvigorate your enthusiasm while addressing the problems that led you to burn out in the first place.

Still Wondering, “Do I Need a Business Coach?”

The decision to open yourself and your business to a coach is tough for many people, especially those who feel they need to “do it all themselves” to be seen as a true leader. Others might dread that it’s “too late” to work with a business coach, as their company is trapped in a downward trajectory.

However, there’s never really a wrong time to work with a business coach. Whether you’re at the prime of your success or feel like you’re failing, a coach is an invaluable resource for moving forward confidently under the thoughtful mentorship of someone who’s experienced the same peaks and valleys you are now.